Mobile use dominates the online world, and it’s changing the way people think about shopping online. For an eCommerce website, this means catering to those who use mobile devices, or see a dip in traffic.
In fact, according to recent statistics, not optimising your website for mobile use is like closing your shop an extra day each week. Not ideal.
A Must for Businesses
Responsive designs could make or break your online business.
Since search engines such as Google are penalising websites that don't cater to mobile users, businesses risk having their pages buried in the search results if they don't make changes.
How Responsive Themes Help SEO
One of the easiest ways to cater to mobile users is by having a responsive theme for your website. Responsive designs change based on how they are accessed.
This ensures that they are operational and readable. Image sizes, fonts and general layout may change so that it is easier fit to a small mobile screen.
Google's algorithm even penalises websites in the search results if they don't have a responsive design, leading to an overall drop in traffic.
The biggest reason why having a responsive theme for your eCommerce site is so important is that it makes it easier to make spontaneous purchases.
Mobile users are often searching for a product or service when they need it, rather than desktop users who are often browsing the web leisurely. They don't typically use their phones to research businesses, instead making more impulse purchases.
Having a responsive design ensures that your eCommerce site is working properly and allows people to purchase from you while on their phones, leading to an increase in both traffic and sales.