Today's business climate is constantly changing due to the constant advances in technology.
Just five years ago, the thought of a customer reaching out to a massive company like McDonald's or AT&T through a social network like Twitter seemed impossible, but now it's standard customer service procedure.
Customers have also learned to harness the power of writing about their good and bad experiences on websites like Yelp and TripAdviser. These reviews can help or hurt your business, depending on how you handle them.
According to Entrepreneur Magazine, "From retailers to service providers and restaurants, businesses receive a noticeable uptake if they receive positive write-ups on user-generated review websites.
Typically, a one-star increase on Yelp leads to a 5 to 9 percent increase in a business's revenue, according to an infographic provided by Chatterbox, a company that builds customer-engagement platforms for marketing purposes.
On the flip side, one negative review can cost you 30 customers."
So, your customers are talking. Are you listening?
Tweets, stars, compliments and complaints matter. If you want to run a successful business, you have to be interested in the thoughts, opinions and ideas of your customers.
They are your greatest resource and insight into what your business could be doing better. But like most things in business, keeping the lines of communication between you and your customers isn't easy. This is where Linnworks comes in.